This Coffee Brand Will Bring You Closer To God Even More.
Social Media Brand Consultant
The brewing journey of Disciple Brew starts with serving Christians and reminding them of God’s love with every sip of coffee. In February 2020, this coffee brand changed the entire coffee industry to be more purposeful than ever. Disciple Brew believes that coffee is more than just a caffeine boost. You can also enjoy the morning aroma and start your day to celebrate God’s blessings with Jesus’ disciples.
Disciple Brew CEO, Kathrine Trixie Tagorda, says that every day brings a new challenge, so it is good to keep in mind that no matter how hard life can be, we can always depend on God. The tagline “Pressed But Not Crushed“ commemorates that heartfelt message.
Disciple Brew: The Brand Naming Process
It is common to name coffee brands after provinces of origin of roasters or coffee suppliers in the Philippines since these coffee makers produce high-quality variants of coffee with unique brewing methods. Even with a brand name alone, it’s crucial to stand out.
It was initially called “Hebrews“ to align the unique branding experience, but trademark concerns stopped it. Therefore, the brand name was created from each variant representing every 12 Disciples. In this way, the brand name also communicates the brand’s core message.
Serving God Is Disciple Brew Reason Of Being
Disciple Brew envisions creating a place where believers can enjoy sipping coffee while worshipping or honoring God.
It aspires to bring Christians closer to God even more. In less than ten months, Disciple Brew created a devotional planner and table calendar where customers can write their daily devotion, testimonials and plan their next journey with God with excitement and anointment.
Disciple Brew Is For God-centered Believers
Coffee is a part of the lifestyle for Filipinos. Working in the morning or at night.
According to Statistica, the coffee industry contributes almost US$4.5 billion in revenue to the Philippine economy. This growth also allows coffee makers to produce more beans as the demand increases.
However, the growth of the coffee industry is somehow a nightmare to competing brands. They need to strategically position their coffee brands so customers can enjoy different coffee experiences.
With that, Disciple Brew was born for God-centered individuals to get a share of the pie in the industry share. This God-centered brand emphasizes the daily struggle of Christians and the importance of putting God at the center. The brand identity of Disciple Brew is a reminder that they are not alone in their journey.
Disciple Brew speaks to a Christian’s heart rather than preaching to everyone who does not listen. This strategy helps Disciple Brew to capture the attention of CEOs, Pastors, Chrisitan leaders, influencers, and people who want to share the love of God.
Why Disciple Brew Is Not Your Ordinary Coffee
The regular coffee brands you can see online are selling coffee for the love of coffee. While there’s nothing wrong with that, Disciple Brew was positioned to sell the coffee experience more than sipping coffee.
This Christian-centered coffee brand wants you to experience the love of God and the journey of His disciples.
There is a disciple’s story for every flavor and variant of coffee that you can enjoy remembering.
You’ll also find a prayer in the box once you open it, as well as a loyalty card for frequent buyers and wants freebies once completed.
Disciple Brew cares about its customers and wants to give them the best coffee experience. Two months after the launch of the brand, its strong positioning put it on Top 1 Ground Coffee in April 2021 and Top 12 in June 2021 as the most searched ground coffee on the largest e-commerce selling platform in Southeast Asia.
Being the best coffee in the country is Disciple Brew’s primary objective. The brand is not just interested in generating revenue, but the higher purpose of spreading the love of God and supporting local farmers is engraved to the brand’s DNA.
Consequently, Disciple Brew was featured in one of the prestigious local magazines in the Philippines, Preview.ph, as part of the #SupportLocal campaign of Lazada.
The Design Process
As Disciple Brew aligns its brand to its collateral and packaging, we need to come up with a fresh idea that is historically accurate and depicts the life of Jesus when he is on earth. We want to embody luxury but a concept that tells the disciples’ story.
The owner initially wanted black and gold, but we chose mustard yellow and emerald green to match the opulent, old-looking ambiance and portray a different take on colors rather than the usual black and white.As Disciple Brew aligns its brand to its collateral and packaging, we need to come up with a fresh idea that is historically accurate and depicts the life of Jesus when he is on earth. We want to embody luxury but a concept that tells the disciples’ story. The owner initially wanted black and gold, but we chose mustard yellow and emerald green to match the opulent, old-looking ambiance and portray a different take on colors rather than the usual black and white.
The Social Presence and Its Target Market
The social media content of Disciple Brew also gives inspiration, hope, and prayers to believers. Having content pillars in a week helps Disciple Brew to curate content that is acceptable to its readers and followers.
Hence, the content revolves around enjoying coffee intersects with the lifestyle of Christians -which is its primary target market.
Despite having less than 1,000 followers on Instagram as of January 2022, it receives more love from followers than typical micro accounts with more than 10,000 followers. It receives bulk orders and positive feedback.
In building a brand, you need to make a unique concept other than your logo and color. We are talking about a brand strategy that makes the brand stand out from the crowd. Here’s the checklist that you can learn from Disciple Brew with your branding activities: